You have an idea and no code
You know what it should do
You just don't know where to start, and everyone you ask answers with the name of a tool. We start from the other end: the smallest version you can show someone real, and we build outwards from there.
Why it's stuck
It's rarely the idea that's the problem
Five things stop most people before anything gets built, and none of them is about how good the idea is.
Everything feels equally important
The list is thirty items long and all of it has to be there. Something has to come first, and that's hard to choose on your own.
You don't know what it costs
The quotes you've had range from SEK 80,000 to half a million, and nobody explains why.
The word MVP means nothing
Everyone says it. Nobody says what gets cut, which is the only thing that makes the word useful.
You're afraid of choosing wrong
The wrong platform, the wrong database, the wrong supplier. Most things can be changed later — but not everything, and the difference is worth a conversation.
Nobody has seen it
The idea lives in your head and in a document. It has never become something anyone could click on and say no to.
How we start
Something to show someone, not a spec
01
We cut it down to one thing
What's the smallest thing that's useful to the first user? Everything else stays on the list — it just isn't built first.
02
You see it before it's built
A clickable sketch, the same day. It's cheaper to change your mind about something you've seen than about something you've described.
03
The first version is built for real
With sign-in, real data and an address you can send to someone. Not a demo — something people actually use.
04
Then we build outwards
One request at a time, in the order reality suggests. It's rarely the order in the first document.
How it works
How the subscription works
One flat price
The same amount every month. No hours to approve, and no invoice that turns out bigger than you expected.
One task at a time
You put the most important thing at the top. I build it, you test it, then we move on to the next thing in the queue.
Delivered in days
Most tasks are done within 48–72 hours. Anything bigger gets broken down until it isn't.
Pause whenever you like
No lock-in and no notice period. Pause between launches and pick up where you left off.
Price
One price. No hours to approve.
You know what it costs before you start, and you still know in month three.
A first version is usually a couple of requests — not a six-month project with a quote at the bottom. And you can pause while you see how it's received.
Subscription
SEK 29,900/month
Excluding VAT. No lock-in, no notice period, no setup fee.
Start the subscription
Start the subscriptionVAT is added at checkout. You land in Slack straight afterwards.
What's included
- One active task at a time, unlimited tasks per month
- Web and app — the same person builds both
- Delivery within 48–72 hours for most things
- You own everything from day one
- Ongoing questions in Slack, without them counting as a task
- Pause or cancel whenever you like
What's not included
- On-site staffing at your office
- Public procurement and tenders
- Round-the-clock support
