MVP Launch

Most MVP projects start the same way: a founder with a clear vision, a Figma file with too many screens, and a launch window that feels tight. The work isn't building everything—it's figuring out what to cut without losing what matters.

After shipping dozens of MVPs, the pattern is familiar. The first conversation is usually about features. The important conversation is about constraints: what's the one thing this product needs to do well to prove the idea works?

What "MVP" actually means

MVP doesn't mean "barely functional" or "embarrassingly incomplete." It means the smallest thing that delivers real value to real users.

The difference between a good MVP and a bad one isn't polish—it's focus. A good MVP does one thing properly. A bad MVP does five things halfway. We've seen founders burn months adding features that users never touched, while the core flow had friction that killed conversion.

The typical journey

Every project has its quirks, but the shape is usually the same. Four phases, each with a clear purpose:

Tech choices that scale

Every technology decision involves tradeoffs. We've settled on a stack that optimizes for three things: speed of development, ease of hiring later, and room to scale. Here's what that looks like:

This isn't the only valid stack. If there's existing infrastructure or strong preferences, we adapt. But we'll be honest if a choice will cause problems later—we've seen too many MVPs painted into corners by early tech decisions.

What a real MVP looks like

An MVP isn't just screens—it's a system with interconnected parts. Here's how we typically organize things:

This structure isn't arbitrary. It maps to how teams think about features, scales when you hire engineers, and lets anyone jump in without a week of onboarding.

Common patterns we implement

Most MVPs need the same building blocks. Rather than reinventing these every time, we have proven patterns that work:

Authentication flow

Users expect to sign in with Google, GitHub, or email. The flow needs to be seamless and secure.

Protected routes

Not everything should be public. Certain pages and API endpoints need to verify the user is who they say they are.

Payment handling

Taking payments is straightforward. Keeping subscriptions in sync with your database—that's where webhooks come in.

What we need from you

The best MVPs come from close collaboration. We handle the technical execution, but the product vision stays with you. Here's what that looks like in practice:

What you get

At the end of an MVP launch engagement, you'll have:

• Production-ready codebase — Clean, documented, and tested code you can build on
• Deployed to your infrastructure — Live on Vercel, AWS, or your platform of choice
• Full source code ownership — No lock-in, take it anywhere
• CI/CD pipeline — Automated testing and deployment from day one
• Documentation — Architecture decisions, environment setup, and deployment guides
• Confidence — A real product in the hands of real users, validating your idea

After launch

Shipping is the beginning, not the end. User feedback starts flowing, bugs surface under real load, and feature requests pile up faster than expected. This is normal.

We offer ongoing support through our Engineering Support service for founders who want continued partnership. But we also ensure clean handoff—documented code, standard patterns, no proprietary magic. If you want to hire your own team or work with someone else, the codebase won't fight you.

Pricing

Fixed-price, scoped upfront. No hourly billing, no surprise invoices halfway through.

Frequently asked questions